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Wednesday, November 14, 2012

Tools for Scheduling Posts: Hoot Suite

There are so many different tools out there for scheduling posts. I have been using Hoot Suite for a few years and it's a great basic tool. I am able to schedule posts ahead of time, this way I don't forget to post information as we get closer to an event or so I can figure out best timing for end-of-year fundraising.

The professional version is an expense that might be worth looking into if you have numerous people working on your social media campaign. You are also not limited by the amount of social media accounts that you can maintain and manage. Here's a link to a  Free 30 Day Trial of HootSuite Pro to check it out for yourself. An advantage of the Professional version is you can then get analytics for your Facebook account, which is not available in the free version.

Another feature I like about HootSuite that my husband pointed out is you can actually have your RSS feed automatically generate posts into hoot suite and then collect analytic about those and generate more posts. This is especially good so you don't forget to go back if you schedule your blog posts for later in the date. It stream lines what you are doing.

The other advantage of using a product like Hootsuite is you get the opportunity to adjust the same post for multiple networks. Your posts on Facebook and Twitter should not be the same, so this is advantageous to be able to add other wording on a Facebook post that you had to shorten for your Twitter post.
 

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