It seems as though every day there is a new social media outlet to jump onto and not everything will generate good leads. I have been doing a lot of research lately as I begin to create a social media strategy for my current job. Instagram is the youngest of our channels and we are discovering what works best for our constituents.
Why Instagram?
Instagram is a mobile social media channel that is filled with both pictures and videos. There are two types of accounts: private and public. Since it's primary way of interacting with this social media channel is through the mobile app, the way its users engage is different than some of the other channels. On Instagram, it's about being in the moment.
How to engage?
Today, most people are using a smart phone and already taking pictures. It is a great way to engage both staff and constituents to share and tag you. Even if they do not have Instagram accounts it's great to have them help you out by sending you pictures and you post. The most important thing to remember is make sure the content is interesting and positive. Create a regular collage of curated content to highlight and make sure you tag everyone who contributed.
What are musts for your post?
1. Add a location whenever possible
2. Make sure you tag photos and tag other users in the descriptions
3. Use at least one hashtag, but use other relevant hashtags
How do you engage?
1. Comment on their posts
2. Use the Repost app and share their posts
3. Follow people who engage with you
What should you post
Here are a few kinds of posts to get you started:
1. Inspirational quotes
2. Pictures of your buildings
3. Pictures of your events
4. Pictures of your people
5. Videos of speaks
6. Advertisements for events
