How often should you post to Twitter?During a meeting with constituents, the general feeling was that we should make updates 3-5 times a day. On a typical day, I can probably come up with at least 2 different tweets that I haven't posted about before and then 1 or 2 more reminders that I want to post. As more people at the school learn about our Twittering, I am beginning to get more tidbits of information that I can share with the outside world?
Who should you follow?
A great idea that I saw from another school was following local papers and radio stations. I also am following several local writers. I think this is a great idea because not everything that we do at school merits a press release. But it gives the local media an idea of what we are doing and perhaps they will find something interesting that they might want to write about that we wouldn't have thought would get any coverage.
Scheduling Tweets
It's possible to schedule your tweets ahead of time and not have to worry about making sure you update every day. This is great for the the tweets that you already know about like events, important announcements, etc. And then you can fill in the extra tweets as you get inspired. Scheduling tweets is a great way to make sure you stay updated especially when you know you will be out of the office for an extended amount of time.
Here are a few places that will allow you to schedule ahead of time:
Resources
How to Set up a Twitter Account
NY Times Article: "All You Need to Know to Twitter"
Make a Tweet Plan to Get the Most from Twitter
10 Easy Tips with Twitter Beginners
6 Ways to Maximize your use of 140 Characters
10 Things Every Nonprofit Should Know About Social Media and Online Communications
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