I happen to love Hoot Suite. I have the application on my Android Device, but I really like how easy it is to set up and then manage for a school. The analytics they offer are also really great and useful tools for figuring out timing of when to post and what kinds of things people are actually reading.
A few other tools like this
Tweet Deck
CoTweet
Read a comparison of the features and you choose.
Let me know if you use something else that you find useful and why?
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