Creating a Facebook Policy or Guidelines for an organization can prove to sometimes be difficult. Mashable has a great article from 2009 about creating a Facebook Policy and has all the typical general ideas about strategy and how your staff should or should not use social media. They have recently updated it with some ways to update your policy. These are good practical suggestions for the policy. The clif notes version of their articles are keep it short and sweet, engage your audience, and protect your brand.
In an ideal world, you have two main objectives in your policy. I am going to focus on the Protect your Brand. In order to do this it is essential that your employees do not share on their social media outlets anything about your organization's business plans that are not available to public consumption. It is also essential that your staff does not speak poorly about your organization as that can speak poorly about your brand.
I often see my friends trash talk about their jobs and their places of business as being dirty, gross, or awful to work at. I am also not surprised when I see these same people get let go later on and not really understand why.
What kinds of policies/guidelines do you feel are essential to your company? How do you enforce these policies/guidelines?
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